As a former Software consultant working on multi-million dollar government projects, he was “secretly” moonlighting as a recording artist by night. When his employer found out, he thought he was going to be fired, but the opposite happened. They asked “how can we make our team more creative”?
Rory started to share the strategies with his team, then other teams, then other organizations to help them become more collaborative, and contribute to their projects, using their unique perspectives.

By combining “Agile methodology” from his software days, with the collaborative idea generating practices from Nashville songwriting, he has created a process driven strategy for creative innovation within organizations.

When a Tornado destroyed his community, Rory was able to put creativity to the test, by creating a viral video using humor as a coping mechanism, and shares the same actionable resilience tools with teams who are facing overload and burnout.